Why POS Marketing?

Your Merchants Already Have a POS. Turn It Into a Marketing Platform.

Every customer already interacts with the point of sale.

POS Marketing transforms that moment into an opportunity to engage customers, build relationships, and drive the next visit—without changing how merchants process payments.

Every Transaction → Customer Engagement → Marketing → Repeat Business

Payments Complete the Transaction.
Marketing Starts the Next One.

Traditional POS systems are designed to process payments. But the customer interaction shouldn't end when the payment is approved.

POS Marketing adds a marketing layer around the transaction—before, during and after checkout.

MARKETING IS ESSENTIAL FOR EVERY BUSINESS.

Why Merchants Need POS Marketing?

Marketing Is Hard. The POS Makes It Automatic.

Most local merchants know they need more reviews, better customer retention, stronger social engagement, and more effective marketing.

The problem is getting customers to participate.

POS Marketing puts the call to action where the customer already is—at the point of sale.

No separate marketing process.
No need for employees to remember to ask.
No customer app required.
No complicated customer journey.

The transaction becomes the trigger.

THE BEST ISOs DELIVER MORE FOR THEIR MERCHANTS.

Why Payment Partners Need POS Marketing

Give Merchants More Than Payment Processing

POS Marketing gives your organization another reason for merchants to choose—and stay with—you.

DIFFERENTIATE – Offer marketing capabilities beyond payments and POS.
RETAIN – Become more valuable to merchants by helping them grow their businesses.
GROW – Create additional recurring revenue opportunities beyond processing.
SELL – Give agents a business-growth conversation instead of another processing-rate conversation.
EXPAND – Add new services to your existing Clover merchant portfolio.
STRENGTHEN – Build a deeper relationship with merchants by connecting payments, POS, and marketing.

One Platform. Multiple Ways to Help Merchants Grow.

MARKETING APPLICATIONS FOR ISo partners

POS Marketing Apps for Clover POS

REVIEWS COLLECTOR

CUSTOMER BRIDGE

NFC & QR CODES

Smart Page (10 features)
Reviews Collection
Social Connections
Appointments & Booking
Payment Links
Mobile App Connections
VIP and Birthday Clubs
Customer Surveys
See Menu & Order

MARKETING SCREEN

WHY POS MARKETING?

Marketing Wherever the Customer Engages.

POS Marketing doesn’t have to stop at the Clover screen.

Use connected marketing touchpoints throughout the merchant’s business:

Clover Customer Screen • Printed Receipts • Tablets • NFC Stands • QR Stands • Stickers • Labels • Printed QR Codes • Smart Pages

All of them can drive customers into the same connected marketing experience.

One Transaction. Multiple Marketing Opportunities.

Customer Action	Merchant Benefit
⭐ Leave a review	Build reputation
♥ Follow on social	Grow their audience
🎁 Claim an offer	Drive another visit
👤 Join VIP/Birthday Club	Build a customer database
📱 Opt in to marketing	Enable ongoing engagement
📝 Complete a survey	Capture feedback
🍽️ View menu/order	Generate additional sales
📍 Visit Smart Page	Connect customers to everything

The Opportunity Is Already in Your Portfolio

You Already Have the Merchants.

We Give You More to Offer Them.

Add POS Marketing to your Clover offering and turn your installed merchant base into an opportunity to deliver additional value, strengthen merchant relationships and build recurring revenue.

You provide the payments relationship.
We provide the marketing platform.
Together, we help merchants grow.
Become a POS Marketing Partner

Built for Partners - Clover's ISOs and Agents

Your Merchants. Your Relationship. Our Technology.

POS Marketing gives Clover ISOs, processors and agents a ready-to-deploy solution that can become part of your existing merchant offering.

Differentiate Your Offering

Give merchants another reason to choose you over competing Clover providers.

Create New Revenue

Expand beyond processing with additional software and marketing products.

Sell More

Give your sales team practical products they can introduce to new and existing merchants.

Improve Retention

Become more valuable to merchants by helping them with more than payment processing.

Expand Over Time

Start with the products merchants need today and introduce morel tools as their business grows.

Be a Modern ISO

Differentiate your offering Give merchants more than payment processing, give them growth tools.

Frequently Asked Questions

Got Questions About POS Marketing?

WHO IS IT FOR ISOs OR MERCHANTS?

BOTH, IT’S BUILT FOR ISOs TO SUPPORT THEIR MERCHANTS.

PRIVATE APP DISTRIBUTION

POS Marketing Clover apps can be distributed directly through participating ISO partners.

GUIDED ONBOARDING

A step-by-step onboarding process helps merchants get activated quickly.

MERCHANT SUPPORT

We support merchants throughout setup and ongoing use.

CENTRALIZED MANAGEMENT

ISOs can manage merchant accounts and deployment from one partner platform.

Easy to sell. Easy to deploy. Easy to scale.

YOU BRING THE MERCHANT. WE DO THE REST.

Give your merchants more than a POS.

Bundle customer engagement, reviews and marketing into the merchant relationship — and give them another reason to stay with your ISO.

Become a POS Marketing Partner.

HOW POS MARKETING WORKS?

POS Marketing helps ISOs bundle customer engagement tools directly with Clover POS — giving merchants more value without requiring them to search for, purchase, and manage multiple marketing apps.

From private app invitation to merchant activation, we make deployment simple.

You bring the merchant. We make activation simple.

A SIMPLE MERCHANT ACTIVATION PROCESS

1. INVITE THE MERCHANT

Create the merchant from your POS Marketing partner dashboard and send a secure invitation.

You invite. We handle the rest.

2. MERCHANT ACCEPTS THE INVITATION

The merchant receives an onboarding email with a secure link to begin setup.

Simple. Fast. One click to get started.

3. CONNECT CLOVER

The merchant signs in to their Clover Dashboard and authorizes the connection between their Clover account and the POS Marketing platform.

Secure connection to the merchant’s existing Clover account.

4. INSTALL THE PRIVATE CLOVER APP

The merchant accesses the POS Marketing app made available through the ISO invitation and installs it on their Clover account.

Private app distribution. No need to search the public Clover App Market.

5. COMPLETE ONBOARDING

The merchant confirms their business information and configures the marketing experience.

Depending on the solution, setup may include:

Business name, logo and branding
Review destinations
Social media links
Smart Page content
Offers and calls to action
Menu or ordering links
Customer engagement preferences

Quick setup designed for small businesses.

6. START ENGAGING CUSTOMERS

Once activated, POS Marketing begins turning Clover transactions and in-store touchpoints into customer engagement opportunities.

Merchants can drive:

More Reviews • More Engagement • More Loyalty • More Revenue

WHAT HAPPENS AFTER EVERY TRANSACTION?

AUTOMATED MARKETING AT THE POINT OF SALE

The merchant processes the transaction normally. No additional employee action is required.

After checkout, POS Marketing can automatically present a customer call to action on the Clover customer-facing screen, connected marketing display, receipt, or other engagement touchpoint.

Depending on the merchant’s solution, customers can:

Leave a review
Follow the business on social media
View the merchant Smart Page
Take a survey
View a menu or place an order
Join a loyalty or VIP program
View an offer or promotion
Connect with the business after the visit

Set it up once. Let every transaction do the work.

GETTING REVIEWS WITH CLOVER POS

FROM COMPLETED TRANSACTION TO REVIEW OPPORTUNITY — AUTOMATICALLY

BEFORE THE TRANSACTION

Merchant promotions or branded content can appear on the customer-facing display.

TRANSACTION COMPLETED

The merchant processes the sale normally. No extra cashier steps are required.

REVIEW REQUEST APPEARS

A QR code automatically appears after checkout and can also be available on the customer receipt.

CUSTOMER SCANS & REVIEWS

The customer scans the QR code with their smartphone and reaches the merchant’s review experience.

No customer mobile app is required.

THE MERCHANT CONTROLS THE EXPERIENCE

CHOOSE REVIEW DESTINATIONS

Select the review platforms that matter most to the business, including Google, Yelp, Facebook and many others, we support over 40+ review platforms.

CUSTOMIZE THE EXPERIENCE

Personalize branding, messaging, Smart Pages and calls to action.

TRACK RESULTS

Monitor customer engagement and activity across merchant locations from one dashboard.

MORE THAN ONE WAY TO ENGAGE

REVIEW REQUEST APP

Turn every completed transaction into a review opportunity.

CUSTOMER BRIDGE APP

Give customers more ways to connect through reviews, social media, Smart Pages, surveys, menus and ordering.

NFC + QR PRODUCTS

Extend engagement beyond the Clover screen with tap-and-scan touchpoints at the counter, entrance, table, window or checkout.

MARKETING SCREEN

Add a customer-facing marketing screen to display promotions, offers, announcements and post-transaction calls to action.