HOW POS MARKETING WORKS

Turn Clover POS Into an Automated Marketing Platform

POS Marketing helps ISOs bundle customer engagement tools directly with Clover POS — giving merchants more value without requiring them to search for, purchase, and manage multiple marketing apps.

From private app invitation to merchant activation, we make deployment simple.

You bring the merchant.
We make activation simple.

HOW IT WORKS AT THE MERCHANT LOCATION

WHAT HAPPENS AFTER EVERY TRANSACTION?

AUTOMATED MARKETING AT THE POINT OF SALE

Set it up once.
Let every transaction do the work.

MERCHANT ONBOARDING. A SIMPLE 6-STEP ACTIVATION PROCESS

You bring the merchant. We make activation simple.

From ISO invitation to active customer engagement in just a few simple steps.

POS Marketing makes it easy for ISOs and agents to activate marketing apps for their Clover merchants. You invite the merchant, and we guide them through connecting Clover, activating their app, completing setup, and getting ready to engage customers.

Easy to activate. Easy for merchants. Built to scale across your portfolio.

1

INVITE THE MERCHANT

Create the merchant from your POS Marketing partner dashboard and send a secure invitation.

2

MERCHANT ACCEPTS INVITE

The merchant receives an onboarding email with a secure link to begin setup.

3

CONNECT CLOVER ACCOUNT

The merchant signs in to their Clover Dashboard and connects their Clover account and the POS Marketing app. 

4

INSTALL PRIVATE CLOVER APP

The merchant installs the Marketing App on their Clover device. 

5

COMPLETE ONBOARDING

The merchant confirms their business information and configures the marketing experience.

6

START ENGAGING CUSTOMERS

Once activated, POS Marketing begins turning Clover transactions into customer engagement opportunities.

BUILT AROUND CLOVER pos

Automated Digital POS Marketing

Give merchants customer engagement capabilities that complement the Clover technology already at their business.

POS Marketing can extend engagement across supported Clover devices, receipts, NFC & QR products, Smart Pages and customer-facing screens.

The merchant continues using Clover to run their business while POS Marketing creates new opportunities to engage customers around the checkout experience.

No replacement POS. No complicated merchant technology project.

Built for Partners - Clover's ISOs and Agents

Your Merchants. Your Relationship. Our Technology.

POS Marketing gives Clover ISOs, processors and agents a ready-to-deploy solution that can become part of your existing merchant offering.

Differentiate Your Offering

Give merchants another reason to choose you over competing Clover providers.

Create New Revenue

Expand beyond processing with additional software and marketing products.

Sell More

Give your sales team practical products they can introduce to new and existing merchants.

Improve Retention

Become more valuable to merchants by helping them with more than payment processing.

Expand Over Time

Start with the products merchants need today and introduce morel tools as their business grows.

Be a Modern ISO

Differentiate your offering Give merchants more than payment processing, give them growth tools.

Frequently Asked Questions

Got Questions About POS Marketing?

BOTH, IT’S BUILT FOR ISOs TO SUPPORT THEIR MERCHANTS.

PRIVATE APP DISTRIBUTION

POS Marketing Clover apps can be distributed directly through participating ISO partners.

GUIDED ONBOARDING

A step-by-step onboarding process helps merchants get activated quickly.

MERCHANT SUPPORT

We support merchants throughout setup and ongoing use.

CENTRALIZED MANAGEMENT

ISOs can manage merchant accounts and deployment from one partner platform.

Easy to sell. Easy to deploy. Easy to scale.

Give your merchants more than a POS.

Bundle customer engagement, reviews and marketing into the merchant relationship — and give them another reason to stay with your ISO.

Become a POS Marketing Partner.

POS Marketing helps ISOs bundle customer engagement tools directly with Clover POS — giving merchants more value without requiring them to search for, purchase, and manage multiple marketing apps.

From private app invitation to merchant activation, we make deployment simple.

You bring the merchant. We make activation simple.

1. INVITE THE MERCHANT

Create the merchant from your POS Marketing partner dashboard and send a secure invitation.

You invite. We handle the rest.

2. MERCHANT ACCEPTS THE INVITATION

The merchant receives an onboarding email with a secure link to begin setup.

Simple. Fast. One click to get started.

3. CONNECT CLOVER

The merchant signs in to their Clover Dashboard and authorizes the connection between their Clover account and the POS Marketing platform.

Secure connection to the merchant’s existing Clover account.

4. INSTALL THE PRIVATE CLOVER APP

The merchant accesses the POS Marketing app made available through the ISO invitation and installs it on their Clover account.

Private app distribution. No need to search the public Clover App Market.

5. COMPLETE ONBOARDING

The merchant confirms their business information and configures the marketing experience.

Depending on the solution, setup may include:

  • Business name, logo and branding

  • Review destinations

  • Social media links

  • Smart Page content

  • Offers and calls to action

  • Menu or ordering links

  • Customer engagement preferences

Quick setup designed for small businesses.

6. START ENGAGING CUSTOMERS

Once activated, POS Marketing begins turning Clover transactions and in-store touchpoints into customer engagement opportunities.

Merchants can drive:

More Reviews • More Engagement • More Loyalty • More Revenue

AUTOMATED MARKETING AT THE POINT OF SALE

The merchant processes the transaction normally. No additional employee action is required.

After checkout, POS Marketing can automatically present a customer call to action on the Clover customer-facing screen, connected marketing display, receipt, or other engagement touchpoint.

Depending on the merchant’s solution, customers can:

  • Leave a review

  • Follow the business on social media

  • View the merchant Smart Page

  • Take a survey

  • View a menu or place an order

  • Join a loyalty or VIP program

  • View an offer or promotion

  • Connect with the business after the visit

Set it up once. Let every transaction do the work.

FROM COMPLETED TRANSACTION TO REVIEW OPPORTUNITY — AUTOMATICALLY

BEFORE THE TRANSACTION

Merchant promotions or branded content can appear on the customer-facing display.

TRANSACTION COMPLETED

The merchant processes the sale normally. No extra cashier steps are required.

REVIEW REQUEST APPEARS

A QR code automatically appears after checkout and can also be available on the customer receipt.

CUSTOMER SCANS & REVIEWS

The customer scans the QR code with their smartphone and reaches the merchant’s review experience.

No customer mobile app is required.

CHOOSE REVIEW DESTINATIONS

Select the review platforms that matter most to the business, including Google, Yelp, Facebook and many others, we support over 40+ review platforms. 

CUSTOMIZE THE EXPERIENCE

Personalize branding, messaging, Smart Pages and calls to action.

TRACK RESULTS

Monitor customer engagement and activity across merchant locations from one dashboard.

REVIEW REQUEST APP

Turn every completed transaction into a review opportunity.

CUSTOMER BRIDGE APP

Give customers more ways to connect through reviews, social media, Smart Pages, surveys, menus and ordering.

NFC + QR PRODUCTS

Extend engagement beyond the Clover screen with tap-and-scan touchpoints at the counter, entrance, table, window or checkout.

MARKETING SCREEN

Add a customer-facing marketing screen to display promotions, offers, announcements and post-transaction calls to action.

Once the partner account and offering are configured, merchants can be invited and activated through the guided onboarding process. The goal is to make deployment simple enough to scale across an ISO merchant portfolio.

POS Marketing allows you to offer more than payments and hardware. By bundling marketing tools with Clover, you can differentiate your offering, strengthen merchant relationships, improve retention and create new recurring revenue opportunities.

Merchants gain easy-to-use tools designed to help generate more reviews, engage customers, strengthen their online presence and encourage repeat business — all connected to the point-of-sale experience they already use.

The ISO sends the merchant a private invitation. The merchant accepts the invitation, signs in to their Clover Dashboard, connects their Clover account, installs the invited app and completes the guided onboarding process.

No. POS Marketing apps can be distributed privately through participating ISO partners, allowing the ISO to control the merchant relationship and deployment process.

When the ISO includes POS Marketing as part of its merchant offering, participating apps can be provided to the merchant at no additional app fee. The specific merchant package is determined by the ISO.

No additional hardware is required for supported Clover devices. Review Collector and Customer Bridge work directly with supported Clover hardware. Optional NFC & QR products and Marketing Screens can be added to create additional customer engagement touchpoints

No additional cashier action is required for automated post-transaction experiences. The merchant processes the transaction as usual and needs to ask customer to scan the QR code from Clover screen or receipt to complete pre-programmed marketing action. 

Yes, merchant can create a custom thank you screen page that will be displayed to the customer after the transaction or when they scan the QR code. 

Yes. NFC and QR solutions can operate as standalone engagement tools without a Clover app. Marketing screens can also be used with compatible internet-connected displays.