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SMS Marketing That Starts With the Transaction

Turn Customer Engagement Into a Growing SMS Marketing Database

POS Marketing helps merchants turn everyday Clover customer interactions into permission-based relationships they can continue after the transaction.

Capture mobile numbers and customer consent through the engagement flow, automatically grow the merchant’s marketing database, and use SMS to bring customers back with relevant promotions, digital coupons and automated customer journeys.

Capture. Consent. Engage. Return.

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SMS Marketing That Turns Engagement Into Repeat Business

Capture Consent. Build Your Audience. Keep Customers Coming Back.

CAPTURE CONSENT

Invite customers to join your VIP Club through QR codes on the customer-facing screen, receipt, Smart Page, or NFC products.

CUSTOMER OPTS IN

Customers enter their phone number and provide consent to receive promotional messages and offers.

BUILD YOUR DATABASE

New opt-ins are automatically added to your marketing database with consent tracked for compliance.

SEND & AUTOMATE

Send one-time SMS campaigns or create automated customer journeys for offers, reminders, birthdays, win-backs, and more.

GROW AND MONITOR

Track engagement and turn customer data into repeat visits, stronger relationships, and measurable marketing results.

Turn everyday customer interactions into permission-based marketing relationships. 

Send the Right Message at the Right Time

SMS Marketing isn't just about sending receipts.

In today's modern world, people are either asleep or connected

POS Marketing helps merchants communicate based on where customers are in their relationship with the business.

Your Clover system does more than process payments. With the right marketing tools, every transaction becomes an opportunity to build an SMS marketing database. 

Main Benefits of Mobile Marketing

  • Widespread reach and accessibility, people carry their phones everywhere,.
  • Real-Time engagement, campaigns via SMS, push notifications deliver instant updates and promotions.
  • High Personalization, merchants can tailor content using individual user behaviors, preferences, and past purchases
  • Cost-Effectivene, text campaigns cost much less than traditional media like TV or radio, or online ads.

1

Mass SMS Campaigns

Reach opted-in customers with promotions, announcements, events, new products and limited-time offers.

2

Customer Journey Campaigns

Automatically communicate with customers based on predefined triggers, audiences and stages of the customer relationship.

3

Win-Back Campaigns

Reach customers who haven’t returned within a defined period and give them a reason to come back.

4

Post-Purchase Follow-Ups

Continue the customer relationship after a transaction with relevant messages, offers and calls to action.

5

Birthday & Special Occasion Campaigns

Deliver timely messages and offers around birthdays and other important customer dates.

5

Digital Coupon Campaigns

Send trackable digital offers that customers can claim and redeem on a future visit.

Designed to Support Compliant SMS Marketing. 

Building a valuable SMS database starts with permission.

WHY sms MARKETING?

Marketing Wherever the Customer Engages.

POS Marketing is designed to support compliant customer opt-in workflows by incorporating consent capture. Depending on the campaign and configuration, the SMS workflow can support:

  • Clear Opt-In Disclosures
  • Customer Consent Capture
  • Consent Records
  • STOP / Opt-Out
  • Handling
  • HELP Instructions
  • Campaign and Audience Management

 

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THE BEST ISOs DELIVER MORE FOR THEIR MERCHANTS.

Give Your Merchants More Than Payments

Automated SMS Marketing

Your merchants already process transactions every day.
POS Marketing gives those transactions the opportunity to create something more valuable: a growing, permission-based customer audience.

Help merchants capture customers through Clover engagement, grow their marketing database and use SMS, digital coupons and automated customer journeys to drive repeat business.

  • You provide the payments relationship.
  • We provide the marketing platform.
  • Together, we help merchants turn transactions into relationships.

Add SMS Marketing to Your POS Marketing Offering

Become a POS Marketing Partner

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MOBILE MARKETING WORKS GREAT FOR ALL INDUSTRIES

Built for Local Businesses

Restaurants

Promote specials, events, new menu items, and return-visit offers.

Retail

Announce new products, seasonal promotions and limited-time sales.

Salons & Spas

Encourage rebooking and bring inactive customers back.

Automotive

Send service reminders, seasonal promotions and return offers.

GROCERY & SPECIALTY FOOD

Share weekly specials, new products, digital coupons and limited-time offers that drive store visits.

Convenience Stores

Promote products, sweepstakes, digital coupons and time-sensitive offers

Healthcare & Wellness

Send appointment reminders, wellness promotions, follow-up messages and more. 

Fitness & Gyms

Promote classes, membership offers and events while re-engaging inactive members and encouraging repeat visits.

PET SERVICES

Promote grooming appointments, pet products, seasonal offers and reminders that keep pet owners coming back.

 

REAL ESTATE

Send new listing alerts, open house invitations, appointment reminders and timely follow-ups with prospects.

PROFESSIONAL SERVICES

Send appointment reminders, important updates, deadline notifications and follow-up messages that keep clients engaged.

SMOKE SHOPS & LIQUOR STORES

Promote new products, store specials, events and limited-time offers while keeping customers engaged with timely SMS updates.

Built for Partners - Clover's ISOs and Agents

Your Merchants. Your Relationship. Our Technology.

POS Marketing gives Clover ISOs, processors and agents a ready-to-deploy solution that can become part of your existing merchant offering.

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Differentiate Your Offering

Give merchants another reason to choose you over competing Clover providers.

Create New Revenue

Expand beyond processing with additional software and marketing products.

Sell More

Give your sales team practical products they can introduce to new and existing merchants.

Improve Retention

Become more valuable to merchants by helping them with more than payment processing.

Expand Over Time

Start with the products merchants need today and introduce morel tools as their business grows.

Be a Modern ISO

Differentiate your offering Give merchants more than payment processing, give them growth tools.

Frequently Asked Questions

Got Questions About POS Marketing?

BOTH, IT’S BUILT FOR ISOs TO SUPPORT THEIR MERCHANTS.

PRIVATE APP DISTRIBUTION

POS Marketing Clover apps can be distributed directly through participating ISO partners.

GUIDED ONBOARDING

A step-by-step onboarding process helps merchants get activated quickly.

MERCHANT SUPPORT

We support merchants throughout setup and ongoing use.

CENTRALIZED MANAGEMENT

ISOs can manage merchant accounts and deployment from one partner platform.

Easy to sell. Easy to deploy. Easy to scale.

Give your merchants more than a POS.

Bundle customer engagement, reviews and marketing into the merchant relationship — and give them another reason to stay with your ISO.

Become a POS Marketing Partner.

POS Marketing helps ISOs bundle customer engagement tools directly with Clover POS — giving merchants more value without requiring them to search for, purchase, and manage multiple marketing apps.

From private app invitation to merchant activation, we make deployment simple.

You bring the merchant. We make activation simple.

1. INVITE THE MERCHANT

Create the merchant from your POS Marketing partner dashboard and send a secure invitation.

You invite. We handle the rest.

2. MERCHANT ACCEPTS THE INVITATION

The merchant receives an onboarding email with a secure link to begin setup.

Simple. Fast. One click to get started.

3. CONNECT CLOVER

The merchant signs in to their Clover Dashboard and authorizes the connection between their Clover account and the POS Marketing platform.

Secure connection to the merchant’s existing Clover account.

4. INSTALL THE PRIVATE CLOVER APP

The merchant accesses the POS Marketing app made available through the ISO invitation and installs it on their Clover account.

Private app distribution. No need to search the public Clover App Market.

5. COMPLETE ONBOARDING

The merchant confirms their business information and configures the marketing experience.

Depending on the solution, setup may include:

  • Business name, logo and branding

  • Review destinations

  • Social media links

  • Smart Page content

  • Offers and calls to action

  • Menu or ordering links

  • Customer engagement preferences

Quick setup designed for small businesses.

6. START ENGAGING CUSTOMERS

Once activated, POS Marketing begins turning Clover transactions and in-store touchpoints into customer engagement opportunities.

Merchants can drive:

More Reviews • More Engagement • More Loyalty • More Revenue

AUTOMATED MARKETING AT THE POINT OF SALE

The merchant processes the transaction normally. No additional employee action is required.

After checkout, POS Marketing can automatically present a customer call to action on the Clover customer-facing screen, connected marketing display, receipt, or other engagement touchpoint.

Depending on the merchant’s solution, customers can:

  • Leave a review

  • Follow the business on social media

  • View the merchant Smart Page

  • Take a survey

  • View a menu or place an order

  • Join a loyalty or VIP program

  • View an offer or promotion

  • Connect with the business after the visit

Set it up once. Let every transaction do the work.

FROM COMPLETED TRANSACTION TO REVIEW OPPORTUNITY — AUTOMATICALLY

BEFORE THE TRANSACTION

Merchant promotions or branded content can appear on the customer-facing display.

TRANSACTION COMPLETED

The merchant processes the sale normally. No extra cashier steps are required.

REVIEW REQUEST APPEARS

A QR code automatically appears after checkout and can also be available on the customer receipt.

CUSTOMER SCANS & REVIEWS

The customer scans the QR code with their smartphone and reaches the merchant’s review experience.

No customer mobile app is required.

CHOOSE REVIEW DESTINATIONS

Select the review platforms that matter most to the business, including Google, Yelp, Facebook and many others, we support over 40+ review platforms. 

CUSTOMIZE THE EXPERIENCE

Personalize branding, messaging, Smart Pages and calls to action.

TRACK RESULTS

Monitor customer engagement and activity across merchant locations from one dashboard.

REVIEW REQUEST APP

Turn every completed transaction into a review opportunity.

CUSTOMER BRIDGE APP

Give customers more ways to connect through reviews, social media, Smart Pages, surveys, menus and ordering.

NFC + QR PRODUCTS

Extend engagement beyond the Clover screen with tap-and-scan touchpoints at the counter, entrance, table, window or checkout.

MARKETING SCREEN

Add a customer-facing marketing screen to display promotions, offers, announcements and post-transaction calls to action.

Once the partner account and offering are configured, merchants can be invited and activated through the guided onboarding process. The goal is to make deployment simple enough to scale across an ISO merchant portfolio.

POS Marketing allows you to offer more than payments and hardware. By bundling marketing tools with Clover, you can differentiate your offering, strengthen merchant relationships, improve retention and create new recurring revenue opportunities.

Merchants gain easy-to-use tools designed to help generate more reviews, engage customers, strengthen their online presence and encourage repeat business — all connected to the point-of-sale experience they already use.

The ISO sends the merchant a private invitation. The merchant accepts the invitation, signs in to their Clover Dashboard, connects their Clover account, installs the invited app and completes the guided onboarding process.

No. POS Marketing apps can be distributed privately through participating ISO partners, allowing the ISO to control the merchant relationship and deployment process.

When the ISO includes POS Marketing as part of its merchant offering, participating apps can be provided to the merchant at no additional app fee. The specific merchant package is determined by the ISO.

Clover apps. Review Request and Customer Bridge work with supported Clover devices.

Optional NFC/QR products and Marketing Screens can be added to create additional customer engagement touchpoints.

No additional cashier action is required for automated post-transaction experiences. The merchant processes the transaction

No additional cashier action is required for automated post-transaction experiences. The merchant processes the transaction

Yes. NFC and QR solutions can operate as standalone engagement tools without a Clover app. Marketing screens can also be used with compatible internet-connected displays.